If you're a loan officer looking to buy Internet leads, there's a pretty good chance that you've used a Boberdoo application. They provide lead distribution and lead management systems for companies that buy and sell mortgage leads.
Brad graduated from University of Chicago (MS in CS) and launched Boberdoo after a working for BankOne. They began as a general web development company, and An early customer hired them to build a system for managing a mortgage lead generation business. "I had no idea what a mortgage lead or anything about the business. When I sent the client our final invoice, he told me that he was declaring bankruptcy and I could 'take the system back'...not what you want hear as a startup. We did take it back and even sold leads ourselves through the system for a brief time before deciding that we actually had a better business in selling the system to other similar firms."
Dimensions: 8 people x 3 years x $ NDA
Funding: Owner-funded
Customers: Lead generation companies or companies selling sales leads.
Location: Chicago [River North] + Presov, Slovakia + www.boberdoo.com
What's Next: A lead verification system for filtering out bogus leads
