Plenty of sites will get you a first date, but who’s going to help you with the 2nd, 3rd and 4th? eConfidant provides personalized (and confidential) dating advice to help those who appreciate some guidance through their relationship. The $20 monthly service covers unlimited web-based advice from one of their experts and has signed up thousands of paying subscribers – over 50% of whom are male.
Rachel and Sarna both worked at U.S. Cellular in data services and product development, respectively. They launched the company in mid-2005 and raised their first round from friends and family. After a quick rise and lots of good press, the company was purchased in August 2006 by Innovive Technologies, a venture development company run by Al Lieb, founder of Evite.
Dimensions: 5 people x 1 year x $ NDA
Funding: Friends, Family, and some professional capital
Customers: Those willing to listen to good relationship advice
Location: Chicago [Downtown] + www.econfidant.com
