When Fortune 500 companies need to generate customers from the web, they often turn to Performics for SEM, SEO, affilliate marketing and more. They help hundreds of retailers such as LL Beam, Peapod, Verizon Wireless develop and executre a broad range of online marketing programs.
Jamie founded and led the company as CEO until it was sold in 2004. He is now a director at PRIMIS Marketing Group. Stuart is their current President (was COO since 2000). He previously was CFO for Tunes.com where he helped raise $44 million and sell the company to EMusic.com (2000). Chris was also at EMusic.com as a GM, and previously at CCC Information Services. The company was founded in 1998 as an affiliate marketing company, Dynamic Trade, and then focused on SEM in 2001 under their new brand. They were acquired in 2004 by DoubleClick for more than $58 million in cash. Portage invested $500K at the outset for a nice 7x return at sale.
Dimensions: 150 people x 8 years x $ NDA
Funding: Portage Ventures
Customers: Everybody other than maybe Google and Yahoo
Location: Chicago [Downtown] + www.performics.com