Subimo + Ann Mond Johnson + John Fiacco + Joe Donlan

It's amazing that you can get more information when evaluating an eBay seller, than when you pick a doctor or health care plan. Subimo is working to change that by providing decision support tools, patient education, and lots of doctor/plan data for individuals and companies. In 2005 they launched their consumer portal - myhealthcareadvisor.com.

Ann and he co-founder all worked together at Sachs Group, which is now part of Evanston-based Solucient. They funded the company with $900K from friends, family and their credit cards. In November '06 (yep), they were aquired by WedMD for a cool $60MM.

Dimensions:  30 people x 6 years x $10MM
Funding: Credit cards, Friends and family
Customers: Individuals, Health Insurance Firms, Employers
Location: Chicago [Loop] + www.subimo.com