Next time you walk into Jewel grocery store, you can scan you Preferred Card and you'll receive a print out of a dozen coupons for items targeted based on your past purchases. This program -- called Avenu -- drives increased sales for retailers, trial for product manufacturers, as well as some savings for consumers. Already in 500 Jewel and Albertson's stores, the system is delivers much higher conversion than traditional couponing.
The Concept Shopping team has its roots deep in the consumer market research industry. Joe Battoe founded the company and is currently CEO, he was previously a division president at IRI. Rita Kovac and John Hennessy also spent time at IRI, and had prior stints with other consumer market research companies.
Dimensions: TBD people x 4 years x $NDA
Funding: Sutter Hill Ventures
Customers: Consumer product manufacturers looking to market their products
Location: Chicago [Lisle] + www.conceptshopping.com