FreshLook Marketing Group + Mark Degner + Ed Mackowiak + Joe Kolano

As a Chicago grocer, it would be exciting to see sales on your bananas up 3% for the month; until you learn that sales for all other Chicago grocers are up 10%. FreshLook makes analysis like this possible with its detailed sales tracking data for fruits, vegetables, cheese, meats, bakery items, and all the other perishable foods. They provide this data to growers, manufacturers, retailers--all parties involved in the perishable food industry.

FreshLook was founded by three IRI veterans, Mark Degner, Ed Mackowiak and Joe Kolano. It spun-off of, and was funded by, IRI in 2000. IRI is leading provider of UPC scanner data, and the parent of numerous other Chicago start-ups. IRI's main focus is on data for CPG companies, but perishable products have played an increasing role in grocery stores attempts to differentiate themselves in the market. In 2000, perishable products accounted for 30% of all supermarket food sales.

Dimensions:  TBD people x 6 years x $NDA
Funding: IRI
Customers: Growers, manufacturers, and retailers of perishable foods
Location: Chicago [Hoffman Estates, IL] + www.freshlookmarketing.com