LocalLaunch + Justin Sanger + Brad Geddes

Imagine you own a small, local, offline business, and you've got to figure out where to put your scarce resources against the online marketing. LocalLaunch began by creating RegisterLocal - allowing business owner to distribute their basic profile (address, phone, categories) to all the major online directories with a single entry. They extended the model to a unified dashboard (PAD or Personal Advertising Dashboard) for simplify management of local SEM campaigns across multiple PPC search engines and directories.

Before founding LocalLaunch in 2003, Justin started and ran online marketing firm Pulsity over six years. Brad has written on SEO and SEM via ebooks, major search engine sites as well as speaking events from PPC's inception. He founded iDjinni Consulting in 2002 and joined LocalLaunch two years later. LocalLaunch was was acquired in 2006 by R.H. Donnelley, the country's leading yellow pages and directory publisher.

Dimensions:  40 people x 3 years x NDA
Funding: Founders 
Customers: Small local businesses, local search directories
Location: Chicago [Downtown] + www.locallaunch.com