Viewpoints Network + Matt Moog

The last time you bought a big ticket item--house, car, medical services, college education, electronics--did you use the web to do research? 85% of consumers answer "Yes" to this question, but in spite of this, can you name a company that dominates this research space? Viewpoints Network plans to become the leader in providing high-quality reviews for the major purchases in life, and to do this, they are assembling a group of a few hundred online reviewers.

Viewpoints Network was founded by Matt Moog who was with Q Interactive for the last 10 years (last 5 as CEO). In July of 2006, Matt founded Viewpoints. By August Matt raised $4.7 million (a few different Chicago VCs contributed to this) and not long after the operating team was assembled. This crew consists of a few former Q Interactive employees, plus Leon Chism, former Chief Internet Architect at Orbitz.

Dimensions: 7 people x 6 months x TBD
Funding: $4.7 Series A round. Participants included Lon Chow, J.B. Pritzker, Matt McCall
Customers: Consumers making major life purchases
Location: Chicago [Loop] + www.viewpoints.com